Stand Out With Well Designed Business Signage

Signs are a visual and inanimate salesperson for your business. They can be the difference between someone walking in or walking away. For this reason, it’s important to consider signage when you start or rebrand your business.

Signs are an essential component of a business’s overall marketing strategy. A sign that contains the company’s logo can help reinforce its brand and create top of mind recall over time. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its exposure is prominent and continuous and requires a well thought out strategy for making the most of the signage space.

When contemplating signage at start-up or when rebranding, its important that you get your graphic designer or sign writer involved in understanding the overall message you want to convey across all your marketing mediums. Brand consistency is important for recognition and recall and message consistency is crucial to your marketing. For example, if you rely heavily on social media in your marketing, you need to ensure the relevant social media icons feature prominently in your signage.

Our branding experts are ready to help you plan out your signage so that your brand is seen for all the right reasons.

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Signage Opportunities

There are a variety of different types of signs that can be used indoors and outdoors. Exterior signs help draw attention and differentiate landmarks and locations. Interior signs help customers locate merchandise, advertise a promotion and can lead to impulse purchases when added to special displays.

No matter your business, signage can play a crucial role in how your business is seen and perceived by your potential customers. The visual images you use build a picture of your brand in their minds and definitely influence the decision-making process.

Building Signage – roof tops, verandas, façades, windows, doors, walls and fences all provide excellent signage opportunity depending on traffic flow and council regulations

Vehicle Signage – full, half or part wraps are growing in popularity, one way ‘taxi’ rear window signage is a cost-effective option, as are removeable magnetic door signs. Your vehicles are your most mobile marketing medium so it’s important that they carry a strong branding message.

Indoor Signage – pullup banners, floor mats or stickers, wall signs & banners, table cloths and promotional or specials signs are all part of leading your customers where you want them to go and them finding what they want.

Outdoor Signage – includes tear drops, A frames, flags, banners and marquees, all of which can be used in and around your business as well as at events where you might have a presence or be a sponsor. Temporary fence signage is also a great outdoor branding tool for events and developments

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