Long time client USC work closely with us to develop a wide range of branded product, with a big focus on recruitment. Targeting high schools and international students, the campaigns concentrate on engaging students early on to keep USC top of mind as they determine their future study. These themes also carry over to Open Day and Orientation Week branding & merchandise. USC have a strong indigenous culture and have on display the largest collection of indigenous art work in the country, which provides inspiration for a lot of their branded product.
Themed Merchandise – Indigenous Range
We helped our client incorporate these unique indigenous designs into a range of branded promotional products to be distributed into community. The original artwork came from a local indigenous graduate whose designs make a bold statement across a range of product & print items, creating both desirability and functionality combined with cultural acknowledgment.
The client has also previously used original artwork from their collection on a premium quality custom tie that was used as a high end gift internationally.