We have been helping the CQU develop and evolve their general branded merchandise for over 10 years. The key focus is on recruitment and the brief always is to keep it fresh and relevant. Competition is strong across the tertiary education sector and we embrace the ongoing challenge to create unique, useful and memorable product to enhance CQU’s recruitment drive.
Our client’s brand colours are powerful and they like to use strong visual images to reinforce their message – to ‘interrupt’ prospective students in their search for higher education. We seek to utilise those images wherever possible in their merchandise to support and reinforce those core messages.
Recruitment Collateral – Custom Product
Keen to keep their recruitment collateral fresh and clean each year, we’ve helped develop some great fun ‘interrupt’ promotional products. Products that new and prospective students wouldn’t necessarily expect, products that engage and others that become part of their lives.