Tips on steering clear of the common traps business people find themselves in.
1. Try not to devalue your product or service, where possible; add value to your selling proposition. Once you have devalued your product, it’s very difficult to justify the higher price later. A good example of this would be rug retailers – consumers aren’t motivated to purchase unless the sale is upwards of 80-90% off.2. Word your marketing/advertising with information that potential clients will actually want to read. Some businesses want to list items important to them, which doesn’t necessarily assist in securing the attention and custom of their target audience.3. Choose products that have no purpose or are not relevant. Promotional products without an inherent use, value or relevant message to your business will not produce the same result as those that do. Be clever with your marketing message and rely on your supply partners for ideas.
4. The invisible line – be very wary and try to avoid completely the use of marketing messages that are offensive or discriminate any groups. Whilst the basis of the content may be humorous, the negative associations with your message will far out-weight the humour.