Brand Awareness, tactical marketing, SEO, SEM, geo-marketing, gorilla marketing……There are so many ways to spend your advertising budget and every salesperson can give you a legitimate reason as to why you should spend a part of your budget with them.
How many people see a sign or hear a radio ad while driving their car, slam on the brakes after hearing the ad and say “I have to go and buy that particular product now”…
Very few. Consumers are very aware of the “sale on now” mentality, that it is expected for someone to have the product or service they are looking for on special. To develop a successful sales strategy you need diversity, persistence and a plan.
If you are looking at your marketing strategy or developing a new one, here are a couple of points to consider.
- Measure your response to advertising and track your leads. Information and data is the key to a successful marketing plan
- Repetition builds reputation. Decide what your message is going to be and keep telling people. Dipping your toe in the water for a couple of weeks is going to do little for your business, Coca Cola brands their business 365 days per year and you should too.
- Keep it simple. Tell people who you are, where you are and what you do. When someone is looking for goods or services that you supply, you want to be top of mind, make it easy for them to remember you.
- Give your clients a reason to choose you. A great idea that will make their life easier or help them increase revenue, a small, memorable gift helps you build a better relationship with your customer.
Marketing strategies come in all shapes and sizes and you don’t have to spend a fortune to expose your brand. For example: A simple, inexpensive branded gift at the next chamber of commerce meeting can be handed out, all of a sudden, you have touched a range of new business leads that you didn’t have before. An A-Frame sign that is changed every day with a new message can help generate interest with passers-by.
If you are looking for a different way to communicate with your clients, why not have a chat to your local Red Energy Promotions office and see what product ideas can be put into action for your business branding.