Red Energy Promotions Red Energy Promotions Red Energy Promotions Red Energy Promotions
  • Services
    • GRAPHICS
      • Logo Design
      • Graphic Design
      • Signage
      • Trade shows
    • MERCH & GIFTS
      • Promotional Products
      • Corporate Gifts
      • Branding Clothing and Uniforms
    • MARKETING
      • Event Merchandise
      • Marketing Campaigns
      • ECommerce
  • Blog
  • My Account
  • Locations
    • Gold Coast
    • Sunshine Coast
    • Franchise Support
  • Contact Us
  • Shop All
  • Bags
  • Caps & Headwear
  • Drinkware
  • Technology
  • Lifestyle & Outdoor
  • Fun & Games
  • Christmas Gifts
Red Energy Promotions Red Energy Promotions
  • Services
    • GRAPHICS
      • Logo Design
      • Graphic Design
      • Signage
      • Trade shows
    • MERCH & GIFTS
      • Promotional Products
      • Corporate Gifts
      • Branding Clothing and Uniforms
    • MARKETING
      • Event Merchandise
      • Marketing Campaigns
      • ECommerce
  • Blog
  • My Account
  • Locations
    • Gold Coast
    • Sunshine Coast
    • Franchise Support
  • Contact Us

Categories:

  • Shop All
  • Bags
  • Caps & Headwear
  • Drinkware
  • Technology
  • Lifestyle & Outdoor
  • Fun & Games
  • Christmas Gifts
Aug 15
Increase Your Marketing Hit Rate

Increase Your Marketing Hit Rate, Include Promotional Products

  • August 15, 2018
  • Red Energy Promotions
  • Articles

Did you know that adding promotional products to the mix in your marketing initiatives can increase the effectiveness of your message by up to 44%?.
In addition, a study conducted by L.J. Market Research in the US found that 52% of participants given a promotional item ultimately did business with that company.

According to Arielle Kimbarovsky, as companies increasingly turn to Internet-only advertising and focus more on things like social media, they risk losing touch with their customers. She thinks that, to a certain degree, promotional products allow companies to connect with their customers more closely, develop brand recognition, and serve as a constant reminder. (the ‘touch & feel’ of promotional product adds a tactile link between advertiser and prospect after an online connection)

Receiving a promotional product, especially if it’s useful, adds automatic credibility to your brand and creates a physical connection between you and your prospect, typically not possible through an online interaction. If the goal is to collect the prospects information for a marketing database often, the perceived value or usefulness of the product is enough to solicit the prospects contact information.

The physicality of a promotional product combined with the reciprocity (the practice of exchanging things with others for mutual benefit) of gift giving is many times more likely to create a successful relationship between you and your prospects than simply marketing to them.

Crowd Swing’s Arielle Kimbarovsky looks more in-depth into how to make promotional product work in today’s digital age. We’ve reproduced it here…

We’ve been doing this since 2004 so let’s have a coffee and see if we can help you boost your business marketing with promotional products.

We’re here…

  • Facebook
  • Twitter
  • Tumblr
  • Pinterest
  • Google+
  • LinkedIn
  • E-Mail

Leave a reply Cancel reply

Your email address will not be published.

What We’re Talking About

  • Articles
  • Branding
  • Case Studies
  • Inspiration
  • Promotions
  • Videos
Red Energy Promotions Logo  1300 325 977
  Unit 5, 25 Premier Circuit
  Warana, QLD 4575

INDUSTRY ACCREDITATIONS

APPA Membership Logo Promotional Products Work Membership Logo DSA ISO Certification Logo

Locations

  • Gold Coast
  • Sunshine Coast
  • Franchise Support
  • Sitemap

Quick Links

  • Shop
  • Services
  • Blog
  • Contact Us
  • Online Catalogue

Contact Us


  • Shop All
  • Bags
  • Caps & Headwear
  • Drinkware
  • Technology
  • Lifestyle & Outdoor
  • Fun & Games
  • Signage
  • Shop All
  • Bags
  • Caps & Headwear
  • Drinkware
  • Technology
  • Lifestyle & Outdoor
  • Fun & Games
  • Signage
  • Shop All
  • Bags
  • Caps & Headwear
  • Drinkware
  • Technology
  • Lifestyle & Outdoor
  • Fun & Games
  • Signage
  • Shop All
  • Bags
  • Caps & Headwear
  • Drinkware
  • Technology
  • Lifestyle & Outdoor
  • Fun & Games
  • Signage
© 2020 Red Energy Promotions
Privacy Policy Terms & Condition