The big challenge with Winter, in any location, is finding a way to keep warm while you work. Even if you live in a temperate climate, the variations between summer and winter temperatures can dramatically impact productivity. There’s also differences between men & women because of their body physiology.
As a Manager or Business Owner, you need to manage productivity all year round. If your work environment is too hot, it can slow people down, making them lethargic. If it’s too cold, it can take the focus away from the task at hand and result in time spent in rapid movement to warm up instead of working. Everyone’s seen that person walking around rubbing their hands together or stamping their feet to get themselves going in Winter.
So, how do you keep your team on brand and productive during the cooler months? Here’s a few simple tips to keep in mind when selecting Winter uniforms
1. Dress in Layers
Adding a branded jacket, cardigan, pullover or hoodie to your corporate wardrobe is an easy way to add an extra layer first thing in the morning or if someone’s heading out. It’s also easily removed once the day warms up.
2. Dress for the Appropriate Activity Level
Think about how the different roles in your business might be affected by temperature. For example, the warehouse team need to be warm because that space is typically not heated but, they also need to be free to move and remain safe. A vest without arms or padded PPE which keep the core warm might work well in that environment. Office workers can simply add a cardigan or jacket, with the later also providing a great formal option for events.
3. Specify Quality Shoes and Socks
Employees working outside or even traveling between buildings in the rain can get wet feet if their footwear isn’t appropriate. Nothing demotivates someone more in their work day than trying to do their job with wet feet!
4. Utilise Outerwear
If your employees work outside regularly or represent you at outdoor events, sourcing a good quality branded coat or jacket is a great idea. How often have you seen people huddled together at an outdoor event wearing their own (none branded) outerwear? There’s no brand value in that for your business at all so think about supplying a multi purpose jacket or coat. These can also make great staff gifts or incentives because they’re seen as over and above the regular uniform.
5. Accessorise Darling!
Hats, scarves, gloves or mittens are an inexpensive branding option and they’ll get used in your teams’ daily lives, in and out of work! Imagine seeing your brand out and about on the weekend or at sports events on a quality beanie or scarf.
Keeping your team warm and productive during the colder months shouldn’t been seen as a burden, because it’s really an opportunity to keep productivity levels high and your brand firmly in the public eye!
Check out some great Winter branding options and ask us for the FREE branding concept so you can see how your brand would look on them.
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